The SHiFT Platform: finding your power to tackle ocean plastic pollution

 In An Ocean of Opportunities, Partners, Stories from the field

Most of us are aware that plastic pollution is one of the greatest threats to people and nature today. Fortunately, there are many ways in which we can contribute to the reduction of plastic pollution.  But which way suits you best? Emily, together with SAP, comes to the rescue. Her SHiFT platform helps both individuals and companies to navigate the hundreds of solutions to tackle ocean plastic pollution, and find the ones that are most suitable for you or your organization.

Emily Penn is a skipper and famous for many accomplishments. She organized the largest ever community-led waste cleanup from a tiny Tongan island, trawled for micro plastics on a voyage through the Arctic Northwest Passage, rounded the planet on the record-breaking biofueled boat Earthrace, and runs eXXpedition – a series of all female voyages which focus on the relationship between plastics and toxics and female health.

Emily Penn (photo credit Sperry)

Solutions start on land

As an driven ocean advocate, she not only dedicates herself to study environmental challenges in the most remote parts of our planet, but she also develops and communicates solutions to face these  challenges.

The more time Emily Penn spent at sea, the more she learned the solutions start at the source: on land. And she also came to realize there is no silver bullet to solve plastic pollution. She – like By the Ocean we Unite – strongly believes that we all can and should contribute to make a change. Or as she puts it: “Billions of microactions created this problem, and it’s microactions that will solve it.”

Too many things to do?

But when it comes to tackling plastic pollution, the things you can do, can be too overwhelming. That is why the SHiFT Platform helps individuals and businesses to make a selection out of the hundreds of possible solutions, and find the ones that are best for them. From material innovations to simple swaps that can be made in households; the solutions range from high-tech innovations to a return to basics.

SHiFT helps individuals, entrepreneurs, teachers, NGOs and government leaders to find their role in solving ocean plastic pollution, take action and inspire others to follow using their own abilities.

Ready to find your powers? Check it out here:



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